The gap between assumptions and reality is the most expensive thing in your company.
THE GAP
You know your team. But how much are you guessing?
Every leader carries a confident picture of their team. Here is what that picture misses.
I know what frustrates them.
They have a workaround for a problem you don't know exists.
I know their priorities.
They reprioritise silently every week to match what they think you want.
I know how motivated they are.
Two people on your team are quietly checking out.
I would hear if something was seriously wrong.
They talked about it at lunch. Just not with you.
My team tells me when something is wrong.
They know who reads the results. They know what's safe to say.
When leaders use it
The decision hasn't been made.Yet.That's exactly the right moment.
Before a strategic decision
A restructure. A new market. A go-to-market change. Run a cycle with every affected team before the leadership room decides.
Before a strategic decision
A restructure. A new market. A go-to-market change. Run a cycle with every affected team before the leadership room decides.
WHY THIS EXISTS
Before building Senseeing, I spent three years at Strategyzer, the team behind the Business Model Canvas, working with hundreds of teams at Fortune 500 companies trying to validate ideas and de-risk decisions. I saw it work with some teams, and fail with many others.
At ServiceNow, new to the industry and leading a team I had yet to understand, I applied the same logic: validate your assumptions before acting on them. I ran structured rounds of interviews, mapped assumptions, looked for patterns, to understand what a team of fifteen actually needed. Leadership scaled it across four departments. But doing it right required a small team fully dedicated to the process, running it on top of their actual jobs.
Most managers will never have that team or that bandwidth. Senseeing is what that process looks like when it's just you.
Luis Oreamuno, Founder
How it works
Six steps. One clear picture.
You
You describe your team (5-10 min)
You share your read on the team with Senseeing. Roles, frustrations, energy, tools. This becomes your baseline.
Why: You can’t challenge what you haven’t named.
Your hypothesis
Team read
10 Account Executives. Top concern: CRM friction. Territories seem fine. Motivation around 7/10. Hypothesis recorded. Ready to compare.
Hypothesis recorded. Ready to compare.
Senseeing
What makes a great day in this role?
Private. Anonymous. You see and approve everything before it goes anywhere.
Your identity for this session: Sparrow-41
Nothing connects back to who you are
Team
Your team speaks privately (10-15 min each)
Each person has a private conversation with Senseeing. Not a form. It follows up, goes deeper, and captures what is actually happening. They see and approve everything before it is submitted.
Why: Forms get surface answers. Conversations get root causes.
Prioritise
Your team prioritises together (8-12 min)
Each person privately ranks the top pains. Forced choices, no group pressure, no anchoring on what others said. The output is a team priority list that nobody negotiated into existence.
Why: Individual opinions become collective priorities.
Team priorities
#1
Stalled deal process
#2
CRM data entry
#3
Territory overlap
#4
Enablement content
Forced-choice voting reveals the real top pains
Team Profile
No clear process for stalled deals
~5 hrs/week per person · Clarity gap
What was missed
Territory overlap creating internal competition. This was not in your original description.
Profile
You get a Team Profile
Not a score. Not a dashboard. A structured picture of what it feels like to work in each role on your team. Ranked pain points. Tool health. Team energy. And at the end: your original description compared side-by-side with what the team actually said.
Why: This is the moment assumptions meet reality.
Act
Intelligence becomes action
Each finding is classified by what kind of action it needs. Quick wins you can do this week. Things that need coordination across teams. Issues that need deeper investigation. Your team can track what came out of the cycle, and the system follows up with you at 30 days. When a cycle reveals something that goes beyond day-to-day management, we connect pilot members with the right coach for the challenge. Innovation strategists, organisational designers, leadership advisors who’ve done this work at Fortune 500 scale. And they don’t start from scratch. They start with everything the cycle already uncovered.
Why: Intelligence without action is just information.
Action board
Quick wins
Deal handoff protocol at day 15
Coordinate
CRM field reduction with IT
Investigate
Territory boundary review
Longitudinal view
Cycle 1
Cycle 2
Cycle 3
Persistence flag: stalled deal process persists
Survived 2 attempted fixes. Escalation recommended.
Compound
Run another cycle. See what changed.
The system tracks what improved, what did not, and what persists across cycles. When something survives two attempted fixes, the system flags it. The picture gets sharper and more honest every time.
Why: One cycle is a snapshot. Two cycles is a trend. Three is a strategy.
The output
This is what your team's reality actually looks like.
Not a score. Not a slide deck. Structured intelligence you can act on today.
blind spots discovered
combined friction cost
aligned on the top priority
team energy
Account Executive
10 people in this role
Combined estimated cost of top 3 pain points
~63,100 EUR/year
Based on 10 people at 52,000 EUR avg salary
~110 hrs/week lost across the team
No clear process for when a deal stalls mid-pipeline
Team invested 40% of priority weight
CRM data entry takes longer than the actual selling
Team invested 25% of priority weight
Root cause: “Required fields doubled after the last CRM update”
Click to see workaround, team ideas ↓Territories overlap and nobody wants to raise it
Team invested 15% of priority weight
Root cause: “Territories were drawn two years ago, never updated for new hires”
Click to see workaround, team ideas ↓The action layer
Intelligence that doesn't die in a PowerPoint.
Not a survey.
Not a performance tool.
Not a monitoring system.
Every issue classified
Process gap, tool gap, clarity issue, structural challenge, or motivation. You know how to fix it, not just what to fix.
A guide for the hard conversation
Opening framing, specific talking points, how to handle when it gets uncomfortable.
Tracked across cycles
Run it again in 30 days. See what moved, what didn’t, what’s new.
Where we are
Pilot access is now open.
Senseeing is being tested with a small group of teams. No fabricated case studies. No inflated numbers. Just the real thing, with you.
One cycle. One team. See what it finds.
FAQ